AgencyForecast

Agencies model their clients’ businesses constantly and their own almost never. The question of which lever actually moves agency profit usually gets answered by instinct.

A six-tab business intelligence prototype modelling the agency itself: an adaptive forecast engine weighting trend, seasonality, momentum, and mean-reversion components with an adjustable horizon and a retrain step; a P&L waterfall and margin trend; an interactive growth-lever simulator with live projected revenue; a categorised growth playbook; and a market intelligence view.

Turns agency economics into something you can interrogate rather than argue about.